Brand and press

Everything you need to write about or show Atlas. Atlas is the product; esoteria is the company that makes it. Always together: Atlas by esoteria.

Download the press kit (ZIP, 8.6 MB)

Logos for light and dark backgrounds in SVG and PNG, the app icons, profile pictures, a one-page logo guide and the company description.

The logo

The mark is the Atlas orb holding something it found: a sphere of dots pulled in to a find. It is the same orb the app shows when Atlas has something for you. The word Atlas is drawn by hand; please never retype it in a font.

Atlas by esoteria, for light backgrounds

For light backgroundsSVG

For dark backgroundsSVG

One colour, blackSVG

One colour, whiteSVG

Colour

Ink, chalk and void carry almost everything. The three find colours appear together only in the orb, and only as dots.

Ink#121117

Chalk#F3F2F4

Void#09090D

CobaltMoney to make#2440FF

PlumAtlas working#5B2A63

OxbloodMoney to keep#5A1F22

Typeface

Your work, priced before it's done.

Satoshi, by Indian Type Foundry. It is free from Fontshare; please download your own copy there, since we can't send the font files.

Please don't

Recolour the sphere or the find.
Place the logo on a busy photo or pattern.
Stretch, squash, rotate or outline it.
Write "Atlas" alone as a logo, or write esoteria with a capital or a full stop.

Press and partnerships: hello@esoteria.ai. The company's legal name is Esoteria Inc.